What’s your Company Lifestyle?
As an entrepreneur and small business owner, you’re inevitably bombarded on a daily basis with articles and blog posts about the importance of branding and company culture. Indeed, both are vital aspects to the growth and success of your business. However, with so many different ideas on how best to approach these topics, it can be difficult to gauge what methods are best for YOUR business. How do you wade through the sea of information on how to position your brand, and stand out from every other brand whose owners are reading the same information?
At Southern Gentry, we think the answer to that question is to look at the matter from a different perspective. One that encompasses all of the many aspects of what you want your message to say. We call that perspective the "lifestyle" of your company. How all the pieces fit together to showcase your products and services. It's the flow between the aesthetic of your branding and the approach you take meeting your clients needs.
Think about your favorite brands. There is usually a strong correlation between their branding and the way that you feel when you interact with them. The bright, bold colors of Bando's branding invokes a sense of fun and whimsy that is apparent in their products. The timeless, simple font of J.Crew perfectly mirrors their in-store aesthetic. These things make up the lifestyle of those brands. Seamless from season to season, and product to product.
What is your company's lifestyle? When scrolling through Instagram, do your customers know it's you just by the content, or do they have to check the account name? Are you presenting a cohesive message across all channels? If you're not sure, drop us a note. We'd love to help you define what lifestyle means for your company!